Ari Paparo

Ari Paparo One the hardest decisions to make as a product manager is whether a feature is really ready to launch. Which brings me to the ongoing drama around the IAB's push to for display advertising to use "viewable impressions" to replace impressions as the currency for online display advertising. In short, viewable im...

Ari Paparo There's no end to predictions of the demise of ad networks. The basic story is the same: Ad networks used to differentiate themselves based on inventory, data and relationships -- but now everyone has the same access to inventory and data through exchanges, and relationships come and go. While there's some truth...

Ari Paparo Real Time Bidding is the hottest technology in online advertising, and with good reason. By connecting buyers and sellers in real-time, on an impression basis, RTB has enabled an explosion of ...