Ashley Ringrose

Ashley Ringrose Like any large ecosystem, Facebook's billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole. While many are relatively benign, and some are downright pleasant, it pays to know your Facebook archetypes well, why they do what...

Ashley Ringrose Managing a successful Facebook brand page isn't rocket science, yet it seems to have spawned an entire industry of specialist agencies and executives--"social media gurus," if you will--to do the job. Yet with a tool box if simple, proven tactics just about anyone can can do it, which is why the "guru" mentality that still exi...