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Avi Dan

Instead of an Agency Review, Consider 'Marriage Counseling'

Instead of an Agency Review, Consider 'Marriage Counseling'

07.12.11 @ 1:35 PM EDT

Lack of Measurement and Innovation Has Turned Agencies Into 'Vendors'

Lack of Measurement and Innovation Has Turned Agencies Into 'Vendors'

01.26.11 @ 10:45 AM EST

The New Normal for CMOs

The New Normal for CMOs

10.12.10 @ 10:40 AM EDT

What Matters Most When Selecting an Agency

What Matters Most When Selecting an Agency

08.25.10 @ 12:03 PM EDT

Why a Little Discipline Is Good for the Creative Process

Why a Little Discipline Is Good for the Creative Process

06.15.10 @ 4:52 PM EDT

In Defense of Procurement

In Defense of Procurement

04.19.10 @ 3:00 PM EDT

As Shops Transform, Marketers Must Adapt Too

As Shops Transform, Marketers Must Adapt Too

03.02.10 @ 4:14 PM EST

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Coping With Consumers' Newfound Frugality

Coping With Consumers' Newfound Frugality

05.19.09 @ 5:28 PM EDT

Lessons for Madison Avenue From Wall Street

Lessons for Madison Avenue From Wall Street

10.06.08 @ 12:00 AM EDT

The Agency-Selection Process Needs Fixing Now

The Agency-Selection Process Needs Fixing Now

07.07.08 @ 12:00 AM EDT

CMOs, Get Ready for a Rocky Ride

CMOs, Get Ready for a Rocky Ride

01.28.08 @ 12:00 AM EST

The Key to Luring Talent? Social Activism

The Key to Luring Talent? Social Activism

10.29.07 @ 12:00 AM EDT

Agencies Must Wake Up to a Different Business Model

Agencies Must Wake Up to a Different Business Model

09.24.07 @ 12:00 AM EDT

TRANSCEND FUNCTION AND FOCUS ON THE VISUAL

03.06.06 @ 12:00 AM EST