Ben Elowitz

Ben Elowitz Today's consumers are far more connected, with social profiles following them around wherever they go. And Facebook's recent moves show the company is taking full advantage this in a series of small steps that, if successful, could literally overhaul media and marketing. In the past, the bulk of any marketing plan was...

Ben Elowitz In May, I predicted that Facebook would introduce a search offering by the end of 2012. Recent reports suggest that the battle for search may heat up even before the weather cools down – Facebook was already starting to link Open Graph with search results in June. But the big question remains: Will Facebook's...

Ben Elowitz Facebook will replace online display advertising as we know it. It will save digital media by reversing the commodity pricing trend. And it will become the highest grossing media property in history. Believe me? If you're one of the investors who was burned by Facebook's disappointing IPO, you might not be so bu...