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Bill Mcdowell

In craft beer, it's `style' over brand substance

03.10.97 @ 12:00 AM EST

IN CRAFT BEER, IT'S `STYLE' OVER BRAND SUBSTANCE: BUT ADVERTISING MAY BE CRUCIAL IF AN EXPECTED SHAKE-OUT ENDS TORRID GROWTH

03.10.97 @ 12:00 AM EST

MILLER TO BOOST AD BUDGET BY 30%: SPENDING OF $200 MIL-PLUS MEANS MORE SUPPORT FOR `MILLER TIME'

03.10.97 @ 12:00 AM EST

IN CRAFT BEER, IT'S 'STYLE' OVER BRAND SUBSTANCE: BUT ADVERTISING MAY BE CRUCIAL IF AN EXPECTED SHAKE-OUT ENDS TORRID GROWTH

03.10.97 @ 12:00 AM EST

MILLER TO BOOST AD BUDGET BY 30%: SPENDING OF $200 MIL-PLUS MEANS MORE SUPPORT FOR 'MILLER TIME'

03.10.97 @ 12:00 AM EST

PROMO SPOTLIGHT: ABSOLUT CD-ROM USES CLUB SETTING TO BACK KURANT VODKA

03.10.97 @ 12:00 AM EST

PROMO SPOTLIGHT: ABSOLUT CD-ROM USES CLUB SETTING TO BACK KURANT VODKA

03.10.97 @ 12:00 AM EST

PROMO SPOTLIGHT: ABSOLUT CD-ROM USES CLUB SETTING TO BACK KURANT VODKA

03.10.97 @ 12:00 AM EST

MCD'S TO FEED VALUE-PRICE MOVE WITH $66 MIL IN ADS: BURNETT LIKELY TO BE BIGGEST BENEFICIARY OF NEW PLAN

03.03.97 @ 12:00 AM EST

SONIC ADS EMPHASIZE FAST-SERVICE PLEDGE: MOVE ALSO AIMS TO BOOST TRAFFIC DURING DINNER FOR BURGER CHAIN

03.03.97 @ 12:00 AM EST

MCD'S TO FEED VALUE-PRICE MOVE WITH $66 MIL IN ADS: BURNETT LIKELY TO BE BIGGEST BENEFICIARY OF NEW PLAN

03.03.97 @ 12:00 AM EST

SONIC ADS EMPHASIZE FAST-SERVICE PLEDGE: MOVE ALSO AIMS TO BOOST TRAFFIC DURING DINNER FOR BURGER CHAIN

03.03.97 @ 12:00 AM EST

MCD'S TO FEED VALUE-PRICE MOVE WITH $66 MIL IN ADS: BURNETT LIKELY TO BE BIGGEST BENEFICIARY OF NEW PLAN

03.03.97 @ 12:00 AM EST

SONIC ADS EMPHASIZE FAST-SERVICE PLEDGE: MOVE ALSO AIMS TO BOOST TRAFFIC DURING DINNER FOR BURGER CHAIN

03.03.97 @ 12:00 AM EST