B.L. Ochman

B.L. Ochman I'm getting tired of so many offensive ads showing up online that companies later apologize for, often claiming they neither knew about them nor approved them. I don't believe their apologies are sincere, and I wonder if you do. I think Hyundai Europe -- and probably PepsiCo's Mountain Dew, Ford India and others that deny or...

B.L. Ochman I was an early proponent of QR Codes, but now I have to admit that they are history. Invisible ink and augmented-reality apps are replacing the clunky codes. The new technology is superior in that you don't have to take a picture of the code, which then records your contact information and sends you to a website, video or ...

B.L. Ochman As a public service, I like to periodically check in on the number of self-proclaimed social media "gurus," "ninjas," "masters" and "mavens" on Twitter. Why? Well, it seems like an important metric, an indicator of something. Whatever it means, this is one indicator that is most definitely on the rise. In January ...

B.L. Ochman In 2013, instant gratification--the last differentiator of bricks and mortar stores--will take a well-funded hit from Shutl.com, a London-based firm that promises to deliver online purchases within minutes of sale, starting in New York and San Francisco. While shopping in one's pajamas clearly has its attractio...

B.L. Ochman JP Morgan Chase & Co.'s 2012 Facebook-based Chase Community Giving Program began in 2009 as one of the first corporate philanthropy efforts to try engaging with online audiences in social media. More than 1.5 million online votes helped 196 charities win a share of $5 million in prizes awarded in the 2012 contest. ...