Bradley Johnson

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.

With Europe in recession and the U.S. facing a fiscal cliffhanger, ad forecasters this month trimmed their global-spending forecasts. But amid the uncertainty, there are bright spots and emerging opportunities. Here are 10 things to keep in mind about the global ad market. 1. Advertising is a $500 billion market. WPP's Group M figures worldwi...

Procter & Gamble, 2012 vs. 1987 How P&G compares at its 175th anniversary (2012) vs. its 150th (1987). The U.S. accounted for 35.3% of fiscal 2012 worldwide sales, down from 69.4% in 1987. P&G, the nation's and world's largest advertiser, spent $9.3 billion on advertising in 2012, nearly seven times what it spent in 1987 ($1.4 billion). ...