Brett Shevack

OPEN UP TO A NEW WAY TO DEVELOP BETTER IDEAS

06.05.06 @ 12:00 AM EDT

PLANNING A BRAND'S ASSETS POST-MERGER: RIGHT MARKETING DECISIONS SHOULD COME FIRST WHEN BRANDS COLLIDE

05.10.99 @ 12:00 AM EDT

STAYING AHEAD MEANS CHANGING THE RULES;MAKING COMPETITORS PLAY CATCH-UP THE KEY

10.16.95 @ 12:00 AM EDT

STAYING AHEAD MEANS CHANGING THE RULES;MAKING COMPETITORS PLAY CATCH-UP THE KEY

10.16.95 @ 12:00 AM EDT