Brian Heidelberger

The company encouraging marketers and publishers to use SnapTag QR codes says it didn't infringe any patents in developing the system, but it faced a patent lawsuit last year all the same and settled in December. So what does growing patent litigation mean to the marketing world? Brian Heidelberger gives his view.       AB...

Negotiations between the advertisers and the SAG-AFTRA actors' guild recently culminated in a tentative deal for a new contract governing commercials -- including their use in new media. Here's how to figure out whether it applies to your viral video. Advertising Age Player brightcove.createExp...

ABOUT THE AUTHOR Brian Heidelberger is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @briheidelberger. ...

ABOUT THE AUTHOR Brian Heidelberger is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @briheidelberger. ...

ABOUT THE AUTHOR Brian Heidelberger is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @winstonadvlaw. ...