That Samsung Super Bowl Teaser Only Told Half the Story
By: | 03.04.13 @ 12:22 PM EST
Most of you saw the Super Bowl teaser portraying a meeting between a Samsung lawyer and ad creatives Seth Rogen and Paul Rudd. While there's a lot of truth in that scenario, here's Winston & Strawn's Brian Heidelberger on how it usually goes down:
ABOUT THE AUTHOR
Brian Heidelberger
is partner and chair, Advertising, Marketing and...