Brian Rafferty

Brian is global director-research insights at branding firm Siegel+Gale, New York.

Brian Rafferty
A Lesson for B-to-B From Consumer Marketing: Brand Does Matter

A Lesson for B-to-B From Consumer Marketing: Brand Does Matter

05.22.14 @ 11:30 AM EDT

Why Weak Package Design Is Becoming a Costlier Problem

Why Weak Package Design Is Becoming a Costlier Problem

10.21.09 @ 3:22 PM EDT