Cella Irvine

Cella Irvine Native advertising is alternately being heralded as the cure for what ails the digital ad business, or dismissed as the same old content marketing in a new dress. Getting caught up in this debate is not what matters. What we need to turn our attention to is how to get great content and ads surfaced and seen. It's time ...

Cella Irvine Ask any marketer, and I bet they'll tell you that the abundance of media and ad choices they enjoy today -- the sheer breadth of their arsenal -- is as much a curse as a blessing. Simple, one-size solutions don't exist anymore. And in an era where consumers wield the lion's share of power in such a diffuse media la...