Clara Shih

Clara Shih "How many 'likes' do you have?" Until very recently, skeptics argued that social marketers were obsessed with building social media followings while unable to articulate the value of a fan. Well, that changes with Facebook Graph Search, which will make the ROI of a Facebook following as easy to measure as SEO efforts on G...

Clara Shih Insurance agents are the most natural "social networkers" on the planet. They were educating clients, investing in long-term relationships and growing their businesses through word-of -mouth referrals long before social, mobile and digital technologies existed. 

It therefore came as no surprise when the Intern...

Clara Shih In my last article, I described how big-name brands like Walmart and 24 Hour Fitness are trailblazing on social media by connecting with customers on locally created social-media pages. Every store and gym gets its own page to share locally relevant content with consumers in the area. It's a strategy that retur...

Clara Shih Long before the digital age, all business was local and social. Customer engagement was paramount. Shopkeepers, barbers and Avon ladies alike intuitively knew that their ability to connect with customers would often determine whether a purchase would be made. They understood that building long-standing relationship...

Clara Shih The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no choice but to ev...