Claude Brodesser-akner

Kmart, BK, Mars Partner With 'Transformers' -- and Each Other

Kmart, BK, Mars Partner With 'Transformers' -- and Each Other

06.17.09 @ 6:03 PM EDT

Six Flags Files for Bankruptcy

Six Flags Files for Bankruptcy

06.16.09 @ 4:37 PM EDT

Universal Takes a Gamble on R-Rated Movies

Universal Takes a Gamble on R-Rated Movies

06.11.09 @ 10:35 AM EDT

It Wasn't Kids Who Catapulted 'Museum' Over 'Terminator'

It Wasn't Kids Who Catapulted 'Museum' Over 'Terminator'

06.11.09 @ 10:33 AM EDT

Universal Studios Consolidates Promotional Partnerships

Universal Studios Consolidates Promotional Partnerships

05.27.09 @ 7:00 PM EDT

Pizza Hut Knows How to Offer Free Food

05.22.09 @ 3:07 PM EDT

When Bud Light Plus Pingpong Doesn't Mean Beer Pong

When Bud Light Plus Pingpong Doesn't Mean Beer Pong

05.21.09 @ 12:00 PM EDT

Can Twitter Finally Help Give 30-Year-Old Anvil Its Big Break?

Can Twitter Finally Help Give 30-Year-Old Anvil Its Big Break?

05.14.09 @ 4:54 PM EDT

Marketing 'Where the Wild Things Are' Won't Be Child's Play

Marketing 'Where the Wild Things Are' Won't Be Child's Play

05.14.09 @ 2:24 PM EDT

Will Christian Bale's Brand Rep Be a Bane of the Box Office?

Will Christian Bale's Brand Rep Be a Bane of the Box Office?

04.30.09 @ 4:54 PM EDT

What Talent-Agency Merger Could Mean for Brands

What Talent-Agency Merger Could Mean for Brands

04.28.09 @ 10:39 AM EDT

How Hasbro Is Getting Movies Made About Its Toys

How Hasbro Is Getting Movies Made About Its Toys

04.23.09 @ 3:51 PM EDT

SAG Board Approves TV, Film Contract With Producers

04.20.09 @ 10:29 AM EDT

SAG, Producers Reach Tentative Agreement on Labor Deal

04.17.09 @ 5:41 PM EDT