Pointers for Client Execs 'Inheriting' an Ad Agency
By: Curt Hanke | 12.14.10 @ 11:23 AM EST
In the world of our, "What have you done for me lately?" corporate culture, the average tenure of client-side marketing positions is on the decline. Which means that, sooner or later, every agency -- large or small -- eventually deals with the "inherited client" -- the new VP of marketing who is now your new client. And so, the problem: They didn't choose you. And now you're shacked up. (Uncomfortable silence.) Discuss.
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