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Darrell Jursa leads the emerging media and technology practice at FleishmanHillard where he has worked since 2011. A senior vice president and partner, Jursa introduces brands to the latest communication and marketing methods through the use of big data. He specializes in building word of mouth on behalf of clients. Previously, he worked at Foote, Cone & Belding, The Coca-Cola Company and IPG. He founded Liquid Intelligence, one of the first influencer/word-of-mouth marketing agencies. Jursa is based in Chicago.