Darryl Ohrt

Darryl Ohrt There's no better time to leave a job than when you love it the most. I began my career at Carrot Creative almost two years ago, as their first Executive Creative Director. I watched the agency more than double in size, gain dream clients, and (most recently) win a Shorty Award as best mid-size social agency. I'd like t...

Darryl Ohrt Another social app is calling for your attention. This time it's Vine, a video-sharing app that's a lot like Instagram melded with Twitter, but with video. The Vine app is not the point of this piece -- not in particular, anyway. The point is your time, which is not unlimited. In reality, there's likely a pre-determined amount of so...

Darryl Ohrt An old friend who was an auditor with a major accounting firm once taught me a classic auditing trick: if you want people to tell you more, stare at them in silence. This makes most people feel so uncomfortable that they will immediately look to fill the air with something, anything. This is an auditor's dream. But we don't ...

Darryl Ohrt Like it or not, our industry is one dominated by young stars, and the social-media side is filled with them. I'm fortunate to work with some of the brightest young people I've ever encountered. Yet youth comes with a certain level of inexperience that only years in the industry can fill. The writer Malcolm Gladwell has populari...

Darryl Ohrt How many times in a brainstorming meeting have we heard statements that begin "I think that ...," followed by a personal experience related to the idea at hand. Or one of the team will say something like, "I would never watch that ," in reference to a proposed concept. When conceiving ideas, we all want to relate to our audi...