Dave Morgan

Full coverage of TV's annual upfront, the networks' pitches to advertisers, upcoming shows and now the digital video NewFront.

Dave Morgan With the upfront looming, and increasing pressure to be innovative, many advertisers and agencies today are in a headlong race to shift and diversify their TV ad budgets, taking greater advantage of multiplatform-platform "video." And why not? TV advertising is expensive and campaign reach is declining thanks to audienc...

Dave Morgan The day-part construct as a primary time slot in the buying, selling and valuing of TV media is obsolete, misleading, damaging and should be dramatically deemphasized. Today, people consume almost all of their media – even TV – where, when and how they want. The "Leave it to Beaver," "Archie Bunker" and "M*A*S*...

Dave Morgan For decades, the TV industry has shown an uncanny ability to resist change, dodge disruptions and maintain its status quo position as the workhorse, show horse and year-over-year grand champion of the media industry. Over the past 15 or so years, the internet has grown to more than 25% of American's media consumption, more ...

Dave Morgan At a small industry event last week, I led a talk about the future of TV and video advertising in the U.S. over the next five to 10 years. Rather than just talking about emerging trends and leaving it there, I decided to offer up some specific predictions. As a startup guy, my job is to make bets and try to build businesses in ...