Dave Williams

Dave Williams Ask an industry old-timer about the early days of display, and they'll regale you with tales of huge CPMs and click-through rates that seem impossible when compared to today's standards. Display is a ubiquitous part of the web experience and part of every advertiser's digital plan. Publishers lean on it heavily for reve...

Dave Williams The union of Facebook and search came out slightly differently than I had imagined it might when I speculated about it in a DigitalNext column 18 months ago. Facebook's Graph Search has the potential to completely revolutionize search, enabling consumers to have a uniquely personalized search experience — based no...

Dave Williams With more than a billion users, Facebook has become a powerhouse in display advertising, but some continue to question whether Facebook ads can drive offline purchases. That's starting to change, as studies have indicated that online posts can have a huge impact on consumer action away from the platfor...

Dave Williams While Facebook's IPO put a spotlight on its ability to grow revenue, marketers continue to focus on how to wring better performance out of their advertising there as they are barraged with conflicting data and surveys. In the midst of this, Facebook is making some subtle changes in how marketers can mea...

Dave Williams A member of my wife's family and a few of her friends told me recently that they are enamored with Twitter. They love its rapid-fire updates, and the sense Twitter provides of being right in the moment. Over a weekend they were constantly checking and posting updates on their smartphones, and when it ...