David Berkowitz

David Berkowitz You might know how much an impression's worth for your brand. Perhaps you can estimate the value of a click, or social actions such as buzz, likes and shares. But what if you could measure a customer's level of physical activity? What about posture, sleep habits, or even virility? That data's going to become increasingly ...

David Berkowitz There should be no question as to the most influential personality at South by Southwest (SXSW) Interactive this year. There's only one entity that had people lining up for three hours just to take photos with her, hold her, and perhaps rub her sweet little head. Grumpy Cat, the alias for a Snowshoe Siamese named Tard...

David Berkowitz With so much anticipation for South by Southwest (SXSW), how can it possibly deliver on the hype? If you're obsessed with coming away having annointed the "next big thing" it most certainly won't, but then you'd be missing the point. It's fashionable to declare SXSW "over" every year, but I actually think it's even bi...

David Berkowitz Brands will always crave what's new, which might explain the obsession with startups (no matter how long this phase ...

David Berkowitz Now that the swarm of 150,000 people who descended on Las Vegas for the Consumer Electronics Show (CES) last week has moved on to face some semblance of the real world once again, it's time to look back at which trends mattered most for marketers. Right before the event, I shared a post here, "Five Trends Marketer...