Prediction: Other Media Types Will Soon Flip to 'Programmatic' Buying
By: | 01.02.13 @ 10:10 AM EST
David Karnstedt
I believe that all online and offline media – at least the majority of it – will be bought and sold through technology that matches an ad with a person in real-time. Some call it "programmatic," some algorithmic, but most regard it as a process that was once arduous and has now improved dramatically through aut...