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Digital Strategy Leader, Deloitte Consulting LLP
David Martin is Deloitte Consulting's global digital innovation leader and CMO services leader. Until recently, David served as the global strategy leader for Deloitte Consulting. David has extensive experience with numerous global companies developing next-generation commercial and business models based on customer needs and expectations. He has studied customer ecosystems in multiple countries to identify how buying behavior, payment modes, pricing, market growth and access, demand for experience and other drivers are shaping the need for entirely new strategies. From strategy to execution, he has worked with executives to reshape their portfolios and commercial organizations to deliver breakthrough growth by transforming the commercial and marketing organizations.