Emma Hall

CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.

BNP Paribas is marking the 40th anniversary of its sponsorship of the French Open tennis tournament by building a tennis-playing robot and inviting fans to help France's top tennis pro, Jo-Wilfried Tsonga, train for the event. Tennis enthusiasts are invited to log in via Twitter, where they can "help Jo triumph at Roland-Garros....

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

It looks like U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia. Recent examples include Chris Macdonald, who is moving from CEO of McCann London to president of McCann New York. Another Brit, Robert Harwood-Matthews, became president of TBWA...

Jaguar has premiered the full twelve-and-a-half minutes of "Desire," the film starring Homeland actor Damian Lewis that the automaker began promoting last fall ahead of the launch of its first new sports car in 50 years. As we reported in November, when teasers were released, the film was created by The Brooklyn Brothers in London and...