Erwin Ephron

Live TV is ready for its closeup

03.22.04 @ 12:00 AM EST

Mags can take on TV

09.22.03 @ 12:00 AM EDT

CRM must be real

03.24.03 @ 12:00 AM EST

Royal buzz was angry at ANA

11.25.02 @ 12:00 AM EST

Media audit's time is come

09.02.02 @ 12:00 AM EDT

The paradox of the aggregate

07.22.02 @ 12:00 AM EDT

Planning's next step

05.13.02 @ 12:00 AM EDT

How the TV nets got the upfront

05.14.01 @ 12:00 AM EDT

Recession fears call for strategy

02.26.01 @ 12:00 AM EST

Net generating anxiety as it rewrites the rules

11.13.00 @ 12:00 AM EST

Advertising moves to made-up metrics

07.31.00 @ 12:00 AM EDT

Where's Robobuyer?

05.01.00 @ 12:00 AM EDT

A new media-mix strategy

02.28.00 @ 12:00 AM EST

As TV's prices soar, big buyers try new things

11.15.99 @ 12:00 AM EST