Frank S. Washington

New plea: Where's the incentive?

04.14.03 @ 12:00 AM EDT

Fine-tuning fits VW as it seeks mainstream appeal

04.01.02 @ 12:00 AM EST

Aim young; no, younger

04.09.01 @ 12:00 AM EDT

GM WILL AIM OLDS' ALERO AT HISPANICS AND BLACKS: NEW EFFORT IS BEGINNING OF PUSH FOR MORE ETHNIC BUYERS

09.14.98 @ 12:00 AM EDT

CADILLAC PUSH FOR SEVILLE HELPS BOOST SALES 23.9%: NEW STRATEGY STARTED IN MARCH FOR GM DIVISION'S REDESIGNED CAR

06.15.98 @ 12:00 AM EDT

CHEVROLET TRIMS ADS FOR CAMARO; MULLS MORE

05.25.98 @ 12:00 AM EDT

Seamless campaign: National ads focus on how the Intrepid was designed; regional ads showcase the car. The unified message (list) KEY TO STRONG BRAND IMAGE: UNIFIED MARKETING STRATEGY. CARMAKERS TRIM AGENCY ROSTERS, CONSOLIDATE DEALERSHIPS TO BUILD IDENTITY

04.06.98 @ 12:00 AM EDT

DODGE DEALERS FUNDING LOCAL AIRINGS OF NAT'L IMAGE ADS: AD ASSOCIATIONS SHARE 'MISSION' OF CARMAKER VIA VOLUNTARY EFFORT

10.20.97 @ 12:00 AM EDT

HONDA'S NEW ACCORD TO GET $100 MIL MARKETING SUPPORT: CORPORATE BRANDING CAMPAIGN ALSO A PART OF EFFORT

09.01.97 @ 12:00 AM EDT

NISSAN'S HOPES RIDING WITH NEW ALTIMA ADS: CAMPAIGN BLENDS BRANDING WITH PRODUCT, PRICE AND RETAIL SPOTS

07.14.97 @ 12:00 AM EDT

NISSAN'S HOPES RIDING WITH NEW ALTIMA ADS: CAMPAIGN BLENDS BRANDING WITH PRODUCT, PRICE AND RETAIL SPOTS

07.14.97 @ 12:00 AM EDT

AUTO MARKETING: SUBPRIME LENDING ENVISIONED AS LOYALTY BUILDER: BUT TREND COULD MEAN TROUBLE FOR UNAFFILIATED DEALERSHIPS

04.07.97 @ 12:00 AM EDT

AUTO MARKETING: SUBPRIME LENDING ENVISIONED AS LOYALTY BUILDER: BUT TREND COULD MEAN TROUBLE FOR UNAFFILIATED DEALERSHIPS

04.07.97 @ 12:00 AM EDT

AUTO MARKETING: SUBPRIME LENDING ENVISIONED AS LOYALTY BUILDER: BUT TREND COULD MEAN TROUBLE FOR UNAFFILIATED DEALERSHIPS

04.07.97 @ 12:00 AM EDT