George P. Slefo

Snapchat beefs up ad targeting in deal with Nielsen

Snapchat beefs up ad targeting in deal with Nielsen

07.18.18 @ 11:06 AM EDT

Will blockchain add another ad tech tax? IAB Tech Lab intends to find out

Will blockchain add another ad tech tax? IAB Tech Lab intends to find out

07.17.18 @ 10:00 AM EDT

Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

07.17.18 @ 3:00 AM EDT

Selling AI: R/GA pitches brands on the next level

Selling AI: R/GA pitches brands on the next level

07.11.18 @ 3:00 AM EDT

IPG acquisition of Acxiom invites the question: Which company got the better deal?

IPG acquisition of Acxiom invites the question: Which company got the better deal?

07.05.18 @ 12:20 PM EDT

Marketers and tech companies confront California's version of GDPR

Marketers and tech companies confront California's version of GDPR

06.29.18 @ 3:38 PM EDT

Condé Nast exec Dawn Ostroff departs, joins Spotify

Condé Nast exec Dawn Ostroff departs, joins Spotify

06.26.18 @ 12:40 PM EDT

Reddit redesign revs up engagement for Audi's 'Think Faster' campaign

Reddit redesign revs up engagement for Audi's 'Think Faster' campaign

06.22.18 @ 1:43 PM EDT

'Gawker for Good' strategy is so crazy it just might work (or not)

'Gawker for Good' strategy is so crazy it just might work (or not)

06.19.18 @ 6:09 PM EDT

Here's what the Salesforce deal with Google Analytics 360 means for marketers

Here's what the Salesforce deal with Google Analytics 360 means for marketers

06.19.18 @ 12:00 PM EDT

Reddit rolls out native video ads in attempt to woo Madison Avenue

Reddit rolls out native video ads in attempt to woo Madison Avenue

06.12.18 @ 12:00 PM EDT

Cannes Lions Festival of Technology? Digital presence can seem more crass than creative

Cannes Lions Festival of Technology? Digital presence can seem more crass than creative

06.12.18 @ 12:03 AM EDT

Google GDPR policy under fire from (more) trade bodies, including IAB France

Google GDPR policy under fire from (more) trade bodies, including IAB France

06.11.18 @ 5:33 PM EDT

Google's about-face on GDPR consent tool is monster win for ad-tech companies

Google's about-face on GDPR consent tool is monster win for ad-tech companies

06.07.18 @ 5:03 PM EDT