By George Slefo - 5 hours ago
Chief Research Officer, Turner
As chief research officer at Turner, Howard Shimmel oversees all multi-screen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts. He has played a critical role in driving the company's efforts around the consumer journey and insights to better capture measurement for both Turner and its partners. In 2016, in partnership with Turner Ad Sales' Turner Ignite team, he launched the Turner AdLab with a goal to make recommendations about linear and digital video innovations in light of the changing TV landscape. He is a board member for both the ARF and MRC, where he also is actively involved with the ARF Young Pros, as well as a member of Nielsen's Council for Research Excellence.