'If You Want 'Small-food-expensive,' You Go to Chez Panisse," Explains Copywriter Keith Goldberg Of Young & Rubicam/san Francisco, "But If You Want 'Big-food-cheap,' You Go to Pepitos," a Local Mexican Restaurant That, He Adds, Offers "Big-ass, Stick to-y

MONDO BEANO

06.01.94 @ 12:00 AM EDT