×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ISP relations,

How do I combine activity data with preference data for even more-relevant e-mail campaigns?

07.29.10 @ 12:00 AM EDT

How do I make my messages relevant?

06.24.10 @ 12:00 AM EDT

Why should I collect preferences from my customers and prospects?

04.29.10 @ 12:00 AM EDT

How do I make my messages relevant?

04.01.10 @ 12:00 AM EDT

What is meant by ‘good list hygiene’ and why should you do it?

03.04.10 @ 12:00 AM EST

Why should I collect preferences from my customers and prospects?

01.28.10 @ 12:00 AM EST

What is meant by 'good list hygiene' and why should you do it?

12.10.09 @ 12:00 AM EST