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Jack Edmonston

STUDIES FROM ADAMS, SIMMONS CAN OFFER DATA THAT CIMS CAN'T

10.21.96 @ 12:00 AM EDT

INTELLIQUEST CHARTS AMPLE RISE IN BUYERS OF COMPUTER PRODUCTS : DEMAND SIDE: CIMS SHOWS BUSINESS INFLUENCERS NUMBER 23.6 MIL; HOME INFLUENCERS REACH 29.7 MIL

10.21.96 @ 12:00 AM EDT

USING CIMS TO MAP OUT A MEDIA PLAN

10.21.96 @ 12:00 AM EDT