Jack Neff

Low-income consumers in the U.S. may not qualify as a developing market per se, but for a financial-services industry that's spent many of the past several years driving them away, the segment is starting to resemble one. American Express, which for decades positioned itself as the most exclusive of credit-card issuers, last year turned its fo...

Unilever is joining forces Energizer Holdings' Schick to launch Axe Razors, taking on mutual rival Procter & Gamble Co.'s Gillette in a category it dominates. The Axe razor, a new version of Schick's value-priced Hydro 3 model with Axe's trademark black styling and packaging, is available in regular and power versions on preorder on Walmart.com ...

Can Facebook crack the consumer-packaged-goods ad market? If so, it could hold the key to the social network's ultimate success as an advertising medium. CPG accounted for 12.5% of measured ad spending in 2011, as measured by Kantar Media. But while there are no publicly available data on how much CPG spends on Facebook, the industry likely pu...

Procter & Gamble Co. beat analysts' forecasts and raised full-year guidance on the top and bottom line with results for its fiscal second quarter announced today, allowing for higher marketing spending through the balance of the fiscal year and eliminating need to cut prices much further. Better-than-expected results in North America -- P&G's bi...

Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.