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Jake Rosen specializes in building the framework of digital and social programs, digital and social measurement, insights, and strategy and execution. He has been with FleishmanHillard for four years. He has led the digital strategy and execution for such clients as Citibank, Blue Cross Blue Shield of North Carolina and Krispy Kreme. Previously, he was the director of new media at Sports Media Challenge. Rosen is based in Charlotte, North Carolina.