James McQuivey

James McQuivey is a VP and principal analyst at Forrester Research.

James McQuivey
It's Time for Media CMOs to Step Up and Lead

It's Time for Media CMOs to Step Up and Lead

11.25.14 @ 10:30 AM EST

Nobody Beats Amazon When It Comes to Subscription Services

Nobody Beats Amazon When It Comes to Subscription Services

11.03.14 @ 10:00 AM EST

How Marketers Should (and Shouldn't) Exploit The Next Hot New Device

How Marketers Should (and Shouldn't) Exploit The Next Hot New Device

06.27.14 @ 6:00 AM EDT

Google, Amazon, Apple and Microsoft Are Coming for Your Customers

Google, Amazon, Apple and Microsoft Are Coming for Your Customers

03.20.14 @ 9:45 AM EDT

Comcast Just Got Bigger, But Not Near Big Enough to Win the Real Future

Comcast Just Got Bigger, But Not Near Big Enough to Win the Real Future

02.13.14 @ 10:45 AM EST

Spotify's New Free Mobile Service Signals the Fate of the Music Industry

Spotify's New Free Mobile Service Signals the Fate of the Music Industry

12.12.13 @ 10:00 AM EST

Look Beyond The Obvious In Apple's Primesense Buy

Look Beyond The Obvious In Apple's Primesense Buy

11.26.13 @ 9:42 AM EST

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Toy Marketer Learns Digital Lessons The Hard Way

Toy Marketer Learns Digital Lessons The Hard Way

03.04.13 @ 10:40 AM EST

Digital Disruption Can Make TV Ads More, Not Less, Relevant

Digital Disruption Can Make TV Ads More, Not Less, Relevant

02.06.13 @ 10:00 AM EST

Google TV Is Finally Real, but Does Google Understand What It Has Done?

Google TV Is Finally Real, but Does Google Understand What It Has Done?

10.07.10 @ 9:58 AM EDT

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