James McQuivey

James McQuivey YouTube finally announced this week that it would allow channels to charge monthly fees to access content on YouTube. Some have predicted that YouTube's subscription model would undercut its ad model in an echo of the infamous paywall problem that has bedeviled online newspapers as they shifted from ad-supported to paid. Others...

James McQuivey Last week I sat down with Will Coleburn, a CMO employed most recently at Toy State. As the name suggests, the company is in the toy and games business, an industry Will has served for decades, running marketing at several organizations along the way. In our conversation we discussed his journey from traditional marketer to dig...

James McQuivey Every few years we marketers think we have digital figured out. First it was websites, then it was about eBusiness strategy, then came social and more recently we're all about mobile. These are all good things, to be sure, but conquering any one of these – or all of them together – still misses the larger point: Digital dis...

James McQuivey Call it love at first flick. There I was, standing in a stylish, jam-packed SoHo loft, when a product manager at Logitech offered a seductive little flick that allowed him to push a YouTube video playing on an Android phone to a large-screen TV next to him. That's when I first wanted one, a Loigitech Revue, a $299 device that br...