Jason Del Rey

1. Understand how you want to use the technology and evaluate a vendor to make sure its capabilities match what you're looking to get. This will likely mean doing more than evaluating a pitch deck, and moving into an in-depth demo or a hands-on test. "Most every company says the same thing: "We have the best tech, the best optimization and the...

Anyone in or around the ad-tech industry will tell you the same thing: Startups often promise agencies and marketers the world to win business. The truth is often something different, making the vendor-evaluation process crucial. As the industry matures, the processes by which marketers and agencies select ad-tech vendors -- whether a demand-...

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Ned Brody, the AOL exec who runs the company's adtech group AOL Networks, is leaving the company. AOL CEO Tim Armstrong notified staff this morning. "With growth comes change and I wanted to share some news with you today," AOL Tim Armstrong said in a memo to AOL's staff today. "First, Ned Brody has resigned to pursue other opportunities and I ...

Fast-growing ad tech firm Turn has hired Adobe's Joe Nemeth as its first chief financial officer. Mr. Nemeth worked at Adobe for 13 years and was most recently the company's VP-corporate strategy and finance, where he had a hand both in acquisitions and helping to create and oversee the company's financial processes. Mr. Nemeth brings a weal...