Jay Habegger

Jay Habegger Few have commented publicly on an exciting trend in digital advertising: Brands as media companies. Large consumer brands are repackaging their online audiences and their onsite browsing behavior to power third-party advertisers' display ads. This trend gained huge momentum among retailers when Amazon quietly enter...

Jay Habegger Amazon made a big push into display advertising in 2011 when it began acquiring and selling ad space to marketers on third-party sites, offering its customer and product data to target consumers as part of the package. This year the company is ramping up its ad team, Reuters reports, posti...

Jay Habegger Online retail, by its very definition, exists so that companies can sell products and turn a profit on those sales. The model has grown steadily over the past decade as consumers become increasingly comfortable purchasing goods online. But savvier online retail...

Jay Habegger Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites acr...

Jay Habegger It seems like every day we're getting more exciting news about how advertisers are spending more money on digital; advertisers are giddily spending on social media and video thanks to the success of Facebook and YouTube, and search is still seen as the most essential piece of any online effort. But there's one strategic element ...