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Jay S. Guyther

Jay Guyther has 35+ years of product management, marketing and sales experience in media research. His extensive background includes research methodologies, analytics, and strategic planning. From 1984-2009, Jay was SVP/Ratings Services at Arbitron, responsible for overall product management and marketing communications of Arbitron's measurement services. In 2009, Jay joined ROI Media Solutions as partner and was a media measurement research consultant at Google from 2011- 2012. Currently Jay serves as the FTC appointed monitor to oversee compliance of the Arbitron-Nielsen consent decree.. Jay has MBA in marketing and marketing research from Loyola University/Maryland.

Jay S. Guyther
How the Media Industry Can Take Advantage of Next-Gen TV's Data Freedom

How the Media Industry Can Take Advantage of Next-Gen TV's Data Freedom

09.14.17 @ 9:30 AM EDT