Jay Sears

Jay Sears Mobile web surfing already accounted for 28.4 percent of Internet traffic last June, between smartphones and tablets, and that number has surely risen. The mobile web is growing 14 times faster than desktop traffic, as consumers interact with apps, social network and email from a slew of smart devices. In line with...

Jay Sears What is programmatic guaranteed? And what makes the market so ripe for it? In the rest of the ad business, when you allocate your media budget, you expect this budget to be spent. This has not been the case with real-time bidding -- the fastest growing segment of digital media. Until now. Real-time trading ...

Jay Sears Auctions conducted -- impression by impression -- inside of 125 milliseconds. Real-time bidding (RTB) holds the promise of making our digital plumbing smart -- solving major challenges around media, au...

Jay Sears Recently an industry peer asked me if I was concerned that Google was diabolical. My concern is just the opposite -- tha...