Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
AOL's Message to Advertisers: We Are Open

AOL's Message to Advertisers: We Are Open

05.04.16 @ 11:00 AM EDT

Hulu Will Deliver Interactive Ads Built Specifically for the Living Room

Hulu Will Deliver Interactive Ads Built Specifically for the Living Room

05.04.16 @ 10:55 AM EDT

Why CPG Is the Next Frontier for Addressable TV Ads

Why CPG Is the Next Frontier for Addressable TV Ads

04.27.16 @ 2:20 PM EDT

TV Business Targets Digital Viewership Claims With Proposed Measurement Standard

TV Business Targets Digital Viewership Claims With Proposed Measurement Standard

04.26.16 @ 7:00 AM EDT

'Saturday Night Live' Will Cut Ads by 30% Next Season

'Saturday Night Live' Will Cut Ads by 30% Next Season

04.25.16 @ 7:00 AM EDT

What Ever Happened to: TV's Push for C7 Guarantees?

What Ever Happened to: TV's Push for C7 Guarantees?

04.21.16 @ 3:00 PM EDT

TV Upfronts 2016: Your (Updated) Guide to Network Pitches and Shows

TV Upfronts 2016: Your (Updated) Guide to Network Pitches and Shows

04.21.16 @ 1:25 PM EDT

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Shazam Looks to Grow Ad Business With More Data, Branded Content

Shazam Looks to Grow Ad Business With More Data, Branded Content

04.19.16 @ 2:00 PM EDT

How the NewFronts Can Reach the Next Level

How the NewFronts Can Reach the Next Level

04.19.16 @ 7:00 AM EDT

Seinfeld's Crackle Series Will Be Available on Comcast VOD

Seinfeld's Crackle Series Will Be Available on Comcast VOD

04.18.16 @ 11:28 AM EDT

Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.)

Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.)

04.18.16 @ 7:00 AM EDT

NBC Universal Ready to Move Beyond Nielsen Guarantees

NBC Universal Ready to Move Beyond Nielsen Guarantees

04.14.16 @ 7:00 AM EDT

Freeform Lives Up To Its New Name By Experimenting With Content, Ad Formats

Freeform Lives Up To Its New Name By Experimenting With Content, Ad Formats

04.07.16 @ 4:00 PM EDT

Hulu Becomes a Channel on Cablevision

Hulu Becomes a Channel on Cablevision

04.07.16 @ 12:30 PM EDT