Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
Ford Signs on to Sponsor Go90's 'The Runner'

Ford Signs on to Sponsor Go90's 'The Runner'

06.27.16 @ 7:00 AM EDT

YouTube Red Gets First High-Profile Original Series in 'Step Up'

YouTube Red Gets First High-Profile Original Series in 'Step Up'

06.24.16 @ 2:52 PM EDT

Addressable TV Ads Will Surge 120% This Year (to a Very Small Slice of Total)

Addressable TV Ads Will Surge 120% This Year (to a Very Small Slice of Total)

06.22.16 @ 3:17 PM EDT

ABC Extends 'The Bachelor' With Spin-Off Series on Cable's Freeform

ABC Extends 'The Bachelor' With Spin-Off Series on Cable's Freeform

06.22.16 @ 12:16 PM EDT

Traditional Media Companies Elbow Their Way Into the Action in Cannes

Traditional Media Companies Elbow Their Way Into the Action in Cannes

06.21.16 @ 2:47 PM EDT

Al Roker Sets Out to Create the 'Live Fronts'

Al Roker Sets Out to Create the 'Live Fronts'

06.20.16 @ 7:00 AM EDT

TV Upfronts Lurch to Life, but at a Walk, Not a Sprint

TV Upfronts Lurch to Life, but at a Walk, Not a Sprint

06.17.16 @ 4:15 PM EDT

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In Surreal Election Year, MTV Again Tries to Make Viewers Into Voters. Cue Robo-Roundtable

In Surreal Election Year, MTV Again Tries to Make Viewers Into Voters. Cue Robo-Roundtable

06.01.16 @ 7:00 AM EDT

The Most Popular Words Used in 2016 TV Upfront Pitches

The Most Popular Words Used in 2016 TV Upfront Pitches

05.20.16 @ 2:22 PM EDT

As TV Business Heaves, Executives Promote Stability at Upfronts

As TV Business Heaves, Executives Promote Stability at Upfronts

05.20.16 @ 11:55 AM EDT

TV Upfronts 2016: The Best and Worst of Broadcast's Big Week

TV Upfronts 2016: The Best and Worst of Broadcast's Big Week

05.20.16 @ 7:00 AM EDT

TV Hits and Misses: Ad Age's Predictions for the 2016-17 Season

TV Hits and Misses: Ad Age's Predictions for the 2016-17 Season

05.19.16 @ 2:00 PM EDT

The CW Upfront: 'Supergirl' Joins an Otherwise Stable Schedule

The CW Upfront: 'Supergirl' Joins an Otherwise Stable Schedule

05.19.16 @ 10:44 AM EDT

CBS Upfront Diary: Yet More 'Hamilton' and a Special 'Carpool Karaoke' Guest

CBS Upfront Diary: Yet More 'Hamilton' and a Special 'Carpool Karaoke' Guest

05.18.16 @ 8:48 PM EDT