Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
What Advertisers Really Need to Know About Cross-Platform TV Measurement

What Advertisers Really Need to Know About Cross-Platform TV Measurement

01.16.17 @ 7:00 AM EST

See the Subliminal Pine Bros. Ad NBC Won't Air in the Golden Globes

See the Subliminal Pine Bros. Ad NBC Won't Air in the Golden Globes

01.06.17 @ 7:00 PM EST

Nielsen Caves to Network Complaints Over Total Content Ratings

Nielsen Caves to Network Complaints Over Total Content Ratings

01.05.17 @ 5:12 PM EST

Turner Expands Native Ad Offerings to Encompass Sports Properties Like March Madness

Turner Expands Native Ad Offerings to Encompass Sports Properties Like March Madness

01.05.17 @ 12:00 PM EST

Tucker Carlson to Replace Megyn Kelly on Fox News

Tucker Carlson to Replace Megyn Kelly on Fox News

01.05.17 @ 10:50 AM EST

'Nashville' Is CMT's Best Shot at Changing Its Business

'Nashville' Is CMT's Best Shot at Changing Its Business

01.04.17 @ 12:55 PM EST

Megyn Kelly to Depart Fox News for NBC News

Megyn Kelly to Depart Fox News for NBC News

01.03.17 @ 1:04 PM EST

TurboTax Returns to Super Bowl to Assure Customers They Aren't Alone When Doing Taxes

TurboTax Returns to Super Bowl to Assure Customers They Aren't Alone When Doing Taxes

01.01.17 @ 8:00 AM EST

Hulu Names Universal McCann AOR for Media Planning and Buying

Hulu Names Universal McCann AOR for Media Planning and Buying

12.19.16 @ 7:00 AM EST

Olympic Sponsors Now Have a Place to Advertise Year-Round

Olympic Sponsors Now Have a Place to Advertise Year-Round

12.15.16 @ 12:49 PM EST

NBCU Says Nielsen's Total Content Ratings Aren't Ready for Primetime

NBCU Says Nielsen's Total Content Ratings Aren't Ready for Primetime

12.15.16 @ 12:40 PM EST

GoDaddy Returns to Super Bowl to Promote New Product

GoDaddy Returns to Super Bowl to Promote New Product

12.15.16 @ 5:00 AM EST

ABC Ad Chief Geri Wang Will Depart Company

ABC Ad Chief Geri Wang Will Depart Company

12.08.16 @ 3:15 PM EST

Fox Nearly Sold Out of Super Bowl LI Ad Time

Fox Nearly Sold Out of Super Bowl LI Ad Time

12.08.16 @ 10:56 AM EST