Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
Sling TV Looks to Woo Pay-TV Subscribers in New Campaign

Sling TV Looks to Woo Pay-TV Subscribers in New Campaign

08.30.16 @ 9:00 AM EDT

With the Help of Brands Like Taco Bell, MTV Expands Its Snapchat Play for VMAs

With the Help of Brands Like Taco Bell, MTV Expands Its Snapchat Play for VMAs

08.25.16 @ 7:00 AM EDT

Here Are the Brands Going 'Rogue' for the Next 'Star Wars' Film

Here Are the Brands Going 'Rogue' for the Next 'Star Wars' Film

08.22.16 @ 1:45 PM EDT

Despite Ratings, Comedy Central Says Its Ad Game Is as Good as Ever

Despite Ratings, Comedy Central Says Its Ad Game Is as Good as Ever

08.17.16 @ 3:45 PM EDT

Pivot, a TV Network Targeting Millennials, Will Go Dark

Pivot, a TV Network Targeting Millennials, Will Go Dark

08.17.16 @ 3:10 PM EDT

Bud Light Flashes Back to the '90s During USA's 'Mr. Robot'

Bud Light Flashes Back to the '90s During USA's 'Mr. Robot'

08.11.16 @ 2:00 AM EDT

Hulu Will Stop Offering TV Shows for Free

Hulu Will Stop Offering TV Shows for Free

08.08.16 @ 10:22 AM EDT

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CBS and Showtime OTT Services Top 2 Million Subscribers

CBS and Showtime OTT Services Top 2 Million Subscribers

07.28.16 @ 6:00 PM EDT

By Creating MTV Classic, Viacom Continues Mining Past Hits to Help Its Future

By Creating MTV Classic, Viacom Continues Mining Past Hits to Help Its Future

07.28.16 @ 11:20 AM EDT

That's a Wrap on the Broadcast Upfront

That's a Wrap on the Broadcast Upfront

07.27.16 @ 10:53 AM EDT

Mondelez Strikes Deal With Fox to Innovate Ad Model

Mondelez Strikes Deal With Fox to Innovate Ad Model

07.25.16 @ 12:00 PM EDT

Ailes Departs Fox News, but Advertisers Won't Soon

Ailes Departs Fox News, but Advertisers Won't Soon

07.21.16 @ 4:46 PM EDT

DanceOn Helps Create Shoe Carnival's Fall Campaign

DanceOn Helps Create Shoe Carnival's Fall Campaign

07.19.16 @ 7:00 AM EDT

Ad Vet Tim Spengler Joins Simulmedia

Ad Vet Tim Spengler Joins Simulmedia

07.18.16 @ 1:00 PM EDT