Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
The Big Problem With Cross-Platform Measurement: No One Wants To Pay

The Big Problem With Cross-Platform Measurement: No One Wants To Pay

09.30.14 @ 12:50 PM EDT

Finding There Were Too Many Apps for That, Second-Screen Startups Try Plan B

Finding There Were Too Many Apps for That, Second-Screen Startups Try Plan B

09.29.14 @ 10:00 AM EDT

The CMO's Guide to Fall TV Ratings

The CMO's Guide to Fall TV Ratings

09.29.14 @ 6:45 AM EDT

CBS Begins Fall TV Season With a 'Bang' While Fox Starts Slow

CBS Begins Fall TV Season With a 'Bang' While Fox Starts Slow

09.26.14 @ 2:00 PM EDT

Football and 'Big Bang' Are Broadcast TV's Most Expensive Ad Buys

Football and 'Big Bang' Are Broadcast TV's Most Expensive Ad Buys

09.25.14 @ 2:56 PM EDT

Pssst, CBS Is Stalking You

Pssst, CBS Is Stalking You

09.19.14 @ 6:45 AM EDT

It's The End of An Era For The Former TV Guide Network

It's The End of An Era For The Former TV Guide Network

09.18.14 @ 12:30 PM EDT

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What Internet-TV Services May Mean For Marketers

What Internet-TV Services May Mean For Marketers

09.16.14 @ 2:00 PM EDT

CBS Axes 'Thursday Night Football' Opener After Rihanna Tweets

CBS Axes 'Thursday Night Football' Opener After Rihanna Tweets

09.16.14 @ 1:00 PM EDT

Clear Channel Rebrands As IHeartMedia

Clear Channel Rebrands As IHeartMedia

09.16.14 @ 8:45 AM EDT

CNNx Gets New Name, Signs Advertisers

CNNx Gets New Name, Signs Advertisers

09.15.14 @ 12:00 PM EDT

Ray Rice Mess Doesn't Deter Viewers From 'Thursday Night Football' on CBS

Ray Rice Mess Doesn't Deter Viewers From 'Thursday Night Football' on CBS

09.12.14 @ 5:58 PM EDT

CBS Pulls 'Thursday Night Football' Opener Featuring Rihanna Amid Ray Rice Mess

CBS Pulls 'Thursday Night Football' Opener Featuring Rihanna Amid Ray Rice Mess

09.11.14 @ 7:54 PM EDT

Disney Sheds Light on Maker Studios' Future: Making Things for Disney

Disney Sheds Light on Maker Studios' Future: Making Things for Disney

09.10.14 @ 3:30 PM EDT