Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
TV's Disappearing Ad Dollars Still Missing

TV's Disappearing Ad Dollars Still Missing

10.30.14 @ 3:50 PM EDT

Despite Low World Series Ratings, Advertisers Still Believe in Baseball

Despite Low World Series Ratings, Advertisers Still Believe in Baseball

10.29.14 @ 9:51 AM EDT

Fox Restructures Broadcast and Cable Ad Sales Under One Umbrella

Fox Restructures Broadcast and Cable Ad Sales Under One Umbrella

10.28.14 @ 11:30 AM EDT

The Next Phase of Addressable Advertising: Understanding TV ROI

The Next Phase of Addressable Advertising: Understanding TV ROI

10.28.14 @ 6:00 AM EDT

AMC Networks Takes 49.9% Stake in BBC America and Operational Control

AMC Networks Takes 49.9% Stake in BBC America and Operational Control

10.23.14 @ 6:32 PM EDT

Cable TV's Upfront Haul Declines for First Time in Four Years

Cable TV's Upfront Haul Declines for First Time in Four Years

10.23.14 @ 2:15 PM EDT

Cable TV Networks Rebrand For New Viewers, Ad Dollars

Cable TV Networks Rebrand For New Viewers, Ad Dollars

10.21.14 @ 11:56 AM EDT

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Should Cable Nets Stick With What They Know?

Should Cable Nets Stick With What They Know?

10.16.14 @ 1:10 PM EDT

CBS Starts Offering Its Signal Over the Web as Over-the-Top Gates Open

CBS Starts Offering Its Signal Over the Web as Over-the-Top Gates Open

10.16.14 @ 9:33 AM EDT

HBO to Offer Standalone Streaming Service Next Year

HBO to Offer Standalone Streaming Service Next Year

10.15.14 @ 10:51 AM EDT

IHeartMedia Taps Gayle Troberman as CMO

IHeartMedia Taps Gayle Troberman as CMO

10.15.14 @ 9:00 AM EDT

WWE's Online Network Signs First Advertisers

WWE's Online Network Signs First Advertisers

10.13.14 @ 12:00 PM EDT

How Custom Content Has Changed TV Buying and Planning

How Custom Content Has Changed TV Buying and Planning

10.13.14 @ 6:45 AM EDT

Nielsen Admits Error That May Have Impacted Fall Program Ratings

Nielsen Admits Error That May Have Impacted Fall Program Ratings

10.10.14 @ 3:55 PM EDT