Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
See Generation Z's Top 10 Advertisers on TV

See Generation Z's Top 10 Advertisers on TV

02.26.15 @ 1:38 PM EST

AMC Bucks Weak TV Market. You Know How.

AMC Bucks Weak TV Market. You Know How.

02.26.15 @ 1:22 PM EST

Quit Hogging Our TV: Nickelodeon Introduces Noggin Mobile-Video Service for Kids

Quit Hogging Our TV: Nickelodeon Introduces Noggin Mobile-Video Service for Kids

02.25.15 @ 4:45 PM EST

Kids TV Is Pushing Into Content Marketing

Kids TV Is Pushing Into Content Marketing

02.25.15 @ 4:00 PM EST

Oscars Live Stream Bug: Advertisers Are Stuck With TV's Streaming Glitches

Oscars Live Stream Bug: Advertisers Are Stuck With TV's Streaming Glitches

02.25.15 @ 10:40 AM EST

How Viewability Will Play a Role in the TV Upfront

How Viewability Will Play a Role in the TV Upfront

02.23.15 @ 3:22 PM EST

'Two and a Half Men' Finale Gets Biggest Audience Since 2013

'Two and a Half Men' Finale Gets Biggest Audience Since 2013

02.20.15 @ 12:22 PM EST

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Discovery Assumes Ad Sales Growth Will Be 'Tepid,' Reality Shows Will Be More 'Real'

Discovery Assumes Ad Sales Growth Will Be 'Tepid,' Reality Shows Will Be More 'Real'

02.19.15 @ 2:10 PM EST

Heading Toward Upfronts in Top Form, Cartoon Network Announces New Shows

Heading Toward Upfronts in Top Form, Cartoon Network Announces New Shows

02.19.15 @ 9:00 AM EST

Discovery Is Latest Cable Net to Stop Touting Live Ratings

Discovery Is Latest Cable Net to Stop Touting Live Ratings

02.18.15 @ 10:12 AM EST

Late-Night Becomes a Construction Zone for Comedy Central

Late-Night Becomes a Construction Zone for Comedy Central

02.11.15 @ 3:15 PM EST

What Coke, J.C. Penney and Other Advertisers Have Planned for the Oscars

What Coke, J.C. Penney and Other Advertisers Have Planned for the Oscars

02.10.15 @ 5:05 PM EST

Will the Brian Williams Debacle Cause Advertisers to Flee 'Nightly News?'

Will the Brian Williams Debacle Cause Advertisers to Flee 'Nightly News?'

02.09.15 @ 3:45 PM EST

Disney Considers Marvel, Star Wars Subscription Services

Disney Considers Marvel, Star Wars Subscription Services

02.04.15 @ 10:10 AM EST