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Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
With O'Reilly Out, Fox News Advertisers Wait in the Wings

With O'Reilly Out, Fox News Advertisers Wait in the Wings

04.20.17 @ 3:51 PM EDT

With O'Reilly Gone, All Eyes on Advertisers

With O'Reilly Gone, All Eyes on Advertisers

04.19.17 @ 4:35 PM EDT

In a Fight to Stay Relevant, Niche Cable Nets Bank on Audience Targeting

In a Fight to Stay Relevant, Niche Cable Nets Bank on Audience Targeting

04.19.17 @ 12:15 PM EDT

Conservatives Feel the Least Represented Among Media's Depictions of Women

Conservatives Feel the Least Represented Among Media's Depictions of Women

04.19.17 @ 7:00 AM EDT

Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

04.12.17 @ 4:45 PM EDT

Surprising New Band of Rivals Could Make TV Targeting Finally Work

Surprising New Band of Rivals Could Make TV Targeting Finally Work

04.07.17 @ 3:11 PM EDT

Cable News Touts Trump Traffic Bump Ahead of Upfronts

Cable News Touts Trump Traffic Bump Ahead of Upfronts

04.07.17 @ 7:00 AM EDT

Roku Offers Audience Guarantees to Advertisers

Roku Offers Audience Guarantees to Advertisers

04.03.17 @ 9:00 AM EDT

Digital Advertising Tops TV in the U.S. for the First Time

Digital Advertising Tops TV in the U.S. for the First Time

03.30.17 @ 7:00 AM EDT

NBC Predicts Pyeongchang Ad Sales Will Surpass Sochi

NBC Predicts Pyeongchang Ad Sales Will Surpass Sochi

03.29.17 @ 4:45 PM EDT

Discovery Brings Thrillist, NowThis Into the Upfronts

Discovery Brings Thrillist, NowThis Into the Upfronts

03.28.17 @ 1:10 PM EDT

Long Vacancy for Top Sales Post at Fox Begs a Question: What's the Role of the Modern TV Ad Chief?

Long Vacancy for Top Sales Post at Fox Begs a Question: What's the Role of the Modern TV Ad Chief?

03.28.17 @ 7:00 AM EDT

Marketers Halting YouTube Buys Puts Pressure on Media Shops

Marketers Halting YouTube Buys Puts Pressure on Media Shops

03.23.17 @ 4:02 PM EDT

Politics Might Be Everywhere, but Probably Not in the TV Upfronts

Politics Might Be Everywhere, but Probably Not in the TV Upfronts

03.23.17 @ 3:10 PM EDT