Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
What Will Measurement Look Like in 2025? Nielsen Makes Its Prediction

What Will Measurement Look Like in 2025? Nielsen Makes Its Prediction

09.27.16 @ 3:07 PM EDT

Fox Creates Non-Linear Ad Sales Role for Streaming, On-Demand Platforms

Fox Creates Non-Linear Ad Sales Role for Streaming, On-Demand Platforms

09.27.16 @ 9:00 AM EDT

TV's Data-Fueled Ad Sales: Finding the Signal in the Noise

TV's Data-Fueled Ad Sales: Finding the Signal in the Noise

09.27.16 @ 7:00 AM EDT

'Dateline,' TV's True-Crime War Horse, Starts Its 25th Season

'Dateline,' TV's True-Crime War Horse, Starts Its 25th Season

09.23.16 @ 7:00 AM EDT

Toyota Replaces Nissan as Auto Sponsor of 'The Voice'

Toyota Replaces Nissan as Auto Sponsor of 'The Voice'

09.19.16 @ 12:11 PM EDT

As Trump Tosses Darts at CNN, Jeff Zucker Enjoys Election Year

As Trump Tosses Darts at CNN, Jeff Zucker Enjoys Election Year

09.13.16 @ 10:12 AM EDT

AMC Ad Sales Chief Arlene Manos Steps Down

AMC Ad Sales Chief Arlene Manos Steps Down

09.08.16 @ 2:20 PM EDT

Fox Settles Suit With Gretchen Carlson

Fox Settles Suit With Gretchen Carlson

09.06.16 @ 10:15 AM EDT

CBS Adds Commercial-Free Option to OTT Service

CBS Adds Commercial-Free Option to OTT Service

08.31.16 @ 12:50 PM EDT

Sling TV Looks to Woo Pay-TV Subscribers in New Campaign

Sling TV Looks to Woo Pay-TV Subscribers in New Campaign

08.30.16 @ 9:00 AM EDT

With the Help of Brands Like Taco Bell, MTV Expands Its Snapchat Play for VMAs

With the Help of Brands Like Taco Bell, MTV Expands Its Snapchat Play for VMAs

08.25.16 @ 7:00 AM EDT

Here Are the Brands Going 'Rogue' for the Next 'Star Wars' Film

Here Are the Brands Going 'Rogue' for the Next 'Star Wars' Film

08.22.16 @ 1:45 PM EDT

Despite Ratings, Comedy Central Says Its Ad Game Is as Good as Ever

Despite Ratings, Comedy Central Says Its Ad Game Is as Good as Ever

08.17.16 @ 3:45 PM EDT

Pivot, a TV Network Targeting Millennials, Will Go Dark

Pivot, a TV Network Targeting Millennials, Will Go Dark

08.17.16 @ 3:10 PM EDT