Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
NBC Universal Offers Social Media Guarantees to Advertisers

NBC Universal Offers Social Media Guarantees to Advertisers

12.18.14 @ 2:00 PM EST

Carnival Will Air Its First Super Bowl Commercial

Carnival Will Air Its First Super Bowl Commercial

12.18.14 @ 9:38 AM EST

How Coca-Cola's 'American Idol' Deal Transformed TV Advertising

How Coca-Cola's 'American Idol' Deal Transformed TV Advertising

12.18.14 @ 6:45 AM EST

Another Big Loss for 'American Idol' Judges Table: Coca-Cola

Another Big Loss for 'American Idol' Judges Table: Coca-Cola

12.16.14 @ 11:24 AM EST

'Serial' Tweeters: Brands Joke About NPR's Podcast, With Poor Results

'Serial' Tweeters: Brands Joke About NPR's Podcast, With Poor Results

12.12.14 @ 3:51 PM EST

Programmatic TV: Lots of Talk Lately, Not Much Real Action

Programmatic TV: Lots of Talk Lately, Not Much Real Action

12.11.14 @ 4:34 PM EST

TV Exec Warns Peers Against Their Deals With Netflix

TV Exec Warns Peers Against Their Deals With Netflix

12.09.14 @ 4:02 PM EST

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The Most Memorable Holiday Ad Plays on Sentimentality

The Most Memorable Holiday Ad Plays on Sentimentality

12.05.14 @ 1:32 PM EST

'Peter Pan' Doesn't Soar Half as High as 'Sound of Music' for NBC

'Peter Pan' Doesn't Soar Half as High as 'Sound of Music' for NBC

12.05.14 @ 11:28 AM EST

Pizza, Toilet Paper, Even Wine Brands Live-Tweet 'Peter Pan Live'

Pizza, Toilet Paper, Even Wine Brands Live-Tweet 'Peter Pan Live'

12.05.14 @ 10:10 AM EST

CBS Says No More Extensions for Dish Network

CBS Says No More Extensions for Dish Network

12.02.14 @ 2:23 PM EST

Squarespace Returns to the Super Bowl

Squarespace Returns to the Super Bowl

12.02.14 @ 10:30 AM EST

GoDaddy's Lone Super Bowl Commercial Will Feature Danica Patrick, a Puppy and a Twist

GoDaddy's Lone Super Bowl Commercial Will Feature Danica Patrick, a Puppy and a Twist

11.24.14 @ 7:30 AM EST

Aereo Ends Its Fight to Change TV Ecosystem

Aereo Ends Its Fight to Change TV Ecosystem

11.21.14 @ 8:47 AM EST