Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
Cable TV Networks Rebrand For New Viewers, Ad Dollars

Cable TV Networks Rebrand For New Viewers, Ad Dollars

10.21.14 @ 11:56 AM EDT

CNN Goes Dark On Dish in Latest Carriage Dispute

CNN Goes Dark On Dish in Latest Carriage Dispute

10.21.14 @ 9:36 AM EDT

TV Over the Web Pushes Adland Forward, but Poses New Questions

TV Over the Web Pushes Adland Forward, but Poses New Questions

10.17.14 @ 2:03 PM EDT

Should Cable Nets Stick With What They Know?

Should Cable Nets Stick With What They Know?

10.16.14 @ 1:10 PM EDT

CBS Starts Offering Its Signal Over the Web as Over-the-Top Gates Open

CBS Starts Offering Its Signal Over the Web as Over-the-Top Gates Open

10.16.14 @ 9:33 AM EDT

HBO to Offer Standalone Streaming Service Next Year

HBO to Offer Standalone Streaming Service Next Year

10.15.14 @ 10:51 AM EDT

IHeartMedia Taps Gayle Troberman as CMO

IHeartMedia Taps Gayle Troberman as CMO

10.15.14 @ 9:00 AM EDT

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Nielsen Admits Error That May Have Impacted Fall Program Ratings

Nielsen Admits Error That May Have Impacted Fall Program Ratings

10.10.14 @ 3:55 PM EDT

iHeartRadio Makes First Foray Into Smartwatches

iHeartRadio Makes First Foray Into Smartwatches

10.08.14 @ 6:30 PM EDT

ABC Revamps YouTube Marketing to Better Reach Digital Viewers

ABC Revamps YouTube Marketing to Better Reach Digital Viewers

10.08.14 @ 10:50 AM EDT

Predictable? Little Caesars Pretzel Pizza Ad Is Millennials' Best-Remembered Commercial

Predictable? Little Caesars Pretzel Pizza Ad Is Millennials' Best-Remembered Commercial

10.06.14 @ 2:00 PM EDT

Video: Broadcasters Make Presence Known During Digital-Centric Advertising Week

Video: Broadcasters Make Presence Known During Digital-Centric Advertising Week

10.03.14 @ 12:45 PM EDT

Reuters Is the Latest to Try Reinventing News With Digital TV Service

Reuters Is the Latest to Try Reinventing News With Digital TV Service

10.03.14 @ 10:55 AM EDT

Data Actually Becomes a Form of Currency in the TV Upfronts

Data Actually Becomes a Form of Currency in the TV Upfronts

10.01.14 @ 12:20 PM EDT