Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
Summer TV Hits and Misses

Summer TV Hits and Misses

07.25.14 @ 2:10 PM EDT

Cable TV Upfronts Victim of Advertisers' Desire for Flexibility

Cable TV Upfronts Victim of Advertisers' Desire for Flexibility

07.23.14 @ 12:30 PM EDT

Fox-Time Warner Could Own a Quarter of 18-to-49-Year-Old Cable Viewers

Fox-Time Warner Could Own a Quarter of 18-to-49-Year-Old Cable Viewers

07.17.14 @ 3:23 PM EDT

How to Get Your Destination Featured on 'The Bachelor'

How to Get Your Destination Featured on 'The Bachelor'

07.16.14 @ 3:04 PM EDT

Six Top Campaigns Using Twitter Amplify

Six Top Campaigns Using Twitter Amplify

07.16.14 @ 2:43 PM EDT

Best Practices: How to Use Twitter Amplify

Best Practices: How to Use Twitter Amplify

07.16.14 @ 10:50 AM EDT

Marketers Find Strengths, and Limits, to Twitter Amplify

Marketers Find Strengths, and Limits, to Twitter Amplify

07.16.14 @ 10:46 AM EDT

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Forget C7 vs. C3: One TV Programmer Pushes for 'C-Zero' Ad Sales

Forget C7 vs. C3: One TV Programmer Pushes for 'C-Zero' Ad Sales

07.14.14 @ 11:55 AM EDT

ESPN Went Two Hours Without an Ad Break After LeBron James Jilted Miami

ESPN Went Two Hours Without an Ad Break After LeBron James Jilted Miami

07.11.14 @ 3:56 PM EDT

After 'Big Brother,' 5 More Reality Shows That Should Make Contestants Wear Fitbit

After 'Big Brother,' 5 More Reality Shows That Should Make Contestants Wear Fitbit

07.11.14 @ 12:30 PM EDT

ABC Hires First Programmatic Ad Sales Chief

ABC Hires First Programmatic Ad Sales Chief

07.10.14 @ 12:22 PM EDT

Netflix More Than Doubles Emmy Nods

Netflix More Than Doubles Emmy Nods

07.10.14 @ 10:04 AM EDT

Late-Night Is a Bright Spot in TV Upfronts

Late-Night Is a Bright Spot in TV Upfronts

06.27.14 @ 2:00 PM EDT

Aereo Defeat Sets Up Bigger, Broader Fight for TV

Aereo Defeat Sets Up Bigger, Broader Fight for TV

06.26.14 @ 11:45 AM EDT