Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
Marketers Halting YouTube Buys Puts Pressure on Media Shops

Marketers Halting YouTube Buys Puts Pressure on Media Shops

03.23.17 @ 4:02 PM EDT

Politics Might Be Everywhere, but Probably Not in the TV Upfronts

Politics Might Be Everywhere, but Probably Not in the TV Upfronts

03.23.17 @ 3:10 PM EDT

Upfronts 2017: Cable Nets Remind Advertisers TV Is About More Than Data

Upfronts 2017: Cable Nets Remind Advertisers TV Is About More Than Data

03.22.17 @ 1:57 PM EDT

Why A&E Networks Wants to Operate More Like a Publisher

Why A&E Networks Wants to Operate More Like a Publisher

03.21.17 @ 12:25 PM EDT

SXSW Video: Brit Morin on When Brit & Co. Gets Political (and Doesn't Even Try to Be 'Objective')

SXSW Video: Brit Morin on When Brit & Co. Gets Political (and Doesn't Even Try to Be 'Objective')

03.18.17 @ 9:00 AM EDT

SXSW Video: Nick Denton Calls Messaging One Cure for Social-Media Trollery

SXSW Video: Nick Denton Calls Messaging One Cure for Social-Media Trollery

03.17.17 @ 3:43 PM EDT

Brit Morin Discusses Politics, Branding and New Tech at SXSW

Brit Morin Discusses Politics, Branding and New Tech at SXSW

03.16.17 @ 12:25 PM EDT

SXSW: The New Rules of TV Marketing in Binge-Watching World

SXSW: The New Rules of TV Marketing in Binge-Watching World

03.14.17 @ 9:33 AM EDT

SXSW: Why Pay-TV Bundles Will Just Take a New Form as Cord-Cutting Grows

SXSW: Why Pay-TV Bundles Will Just Take a New Form as Cord-Cutting Grows

03.11.17 @ 7:52 PM EST

SXSW: Hulu Says It's Not Making a Political Statement With 'Handmaids Tale'

SXSW: Hulu Says It's Not Making a Political Statement With 'Handmaids Tale'

03.11.17 @ 6:58 PM EST

ABC Partners With HuffPost to Promote 'American Crime' With Alexa and Google Home Integrations

ABC Partners With HuffPost to Promote 'American Crime' With Alexa and Google Home Integrations

03.10.17 @ 10:00 AM EST

YouTube TV and Hulu Aren't Reinventing the Live TV Ad Model Yet

YouTube TV and Hulu Aren't Reinventing the Live TV Ad Model Yet

03.09.17 @ 3:45 PM EST

In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

03.09.17 @ 6:00 AM EST

The March on Austin: Washington Casts a Shadow on SXSW

The March on Austin: Washington Casts a Shadow on SXSW

03.06.17 @ 7:00 AM EST