Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
AT&T Combines Ad Sales Teams Amid DirecTV Merger

AT&T Combines Ad Sales Teams Amid DirecTV Merger

07.30.15 @ 10:10 AM EDT

Viewability Data Drives Upfront Deal Between Crackle and GroupM

Viewability Data Drives Upfront Deal Between Crackle and GroupM

07.30.15 @ 9:00 AM EDT

Now You Can Send 'Archer' Emojis Thanks to FX's Emoji App

Now You Can Send 'Archer' Emojis Thanks to FX's Emoji App

07.29.15 @ 2:48 PM EDT

Viacom Uses Jon Stewart's Farewell to Drive Ad Sales Across Networks

Viacom Uses Jon Stewart's Farewell to Drive Ad Sales Across Networks

07.29.15 @ 9:25 AM EDT

Super Bowl Live Stream Will Show the Same Commercials as TV for the First Time

Super Bowl Live Stream Will Show the Same Commercials as TV for the First Time

07.28.15 @ 3:11 PM EDT

'I Am Cait' Debut Falls Short of Lofty Expectations but Still Delivers Big

'I Am Cait' Debut Falls Short of Lofty Expectations but Still Delivers Big

07.28.15 @ 11:52 AM EDT

E! Takes Low-Key Approach to Pitching Brands on 'I Am Cait'

E! Takes Low-Key Approach to Pitching Brands on 'I Am Cait'

07.23.15 @ 1:06 PM EDT

Advertisement
Emmys Snub 'Empire,' Continuing Broadcast Drama Drought

Emmys Snub 'Empire,' Continuing Broadcast Drama Drought

07.16.15 @ 12:23 PM EDT

Behind the Scenes at the Scripps Networks Upfront

Behind the Scenes at the Scripps Networks Upfront

04.21.15 @ 7:00 AM EDT

How Fox Is Building Its Empire

How Fox Is Building Its Empire

04.20.15 @ 7:00 AM EDT

NBC Universal Tries to Untangle Its Lifestyle Networks by Bringing Them Together

NBC Universal Tries to Untangle Its Lifestyle Networks by Bringing Them Together

04.20.15 @ 7:00 AM EDT

The CMO's Guide to Over-the-Top TV

The CMO's Guide to Over-the-Top TV

04.15.15 @ 11:00 AM EDT

In Living Color: Diversifying TV Is Good for Advertisers

In Living Color: Diversifying TV Is Good for Advertisers

04.06.15 @ 7:00 AM EDT

Why The CW Is Happy to Grow Up

Why The CW Is Happy to Grow Up

04.02.15 @ 12:10 PM EDT