Like All New Digital Mediums, It Will Take Time to Sort Out ROI For Social
By: | 11.27.12 @ 9:34 AM EST
Jeff Dachis
A chorus of critics have come out of the woodwork recently to proclaim the ineffectiveness of social marketing. Their reason is Ehrenberg-Bass' latest research on the before and after of Facebook's EdgeRank algorithm changes, which noted a decrease in overall reach to users seeing organic posts on Facebook from a br...
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