Jenne Barbour

Marketing Strategy, Teradata Marketing Applications

Jenne leads marketing strategy for Teradata Marketing Applications. One of Direct Marketing News’ 40 Under 40 for 2014, she drives evangelism of individualized insights. Her background is in data-driven marketing, customer engagement, loyalty marketing, CRM, and social marketing, with focuses on retail, complex system integrations, and making customer relationships more profitable. Jenne has helped Hertz, 7-Eleven, JCPenney, and American Eagle Outfitters drive customer loyalty.

Jenne Barbour
From Mass Personalization to True Individualization

From Mass Personalization to True Individualization

03.24.15 @ 10:00 AM EDT

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