John McDermott

The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices. Now, networks and publishe...

Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer. "The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to ...

Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer. "The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to ...

The most glaring question regarding Yahoo's Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising. Yahoo CEO Marissa Mayer is going to change that, however. Ms. Mayer said Monday morning that Yahoo would introduce more "native advertising"...

It was Larry Page's Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device. All they had to do was submit the idea via Twitter or Google Plus and pony up $1,500. More than a few agency execs ended up with golden Glass tickets, and they're toying with how the techn...