Jon Steinberg

Jon Steinberg Having a mobile strategy understates the importance of mobile. It's like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the reality – it is the most important channel, and in fact, making a distinction between the desktop and mobile web is...

Jon Steinberg Jack Krawczyk There is little data to support so-called influencer behavior in social marketing. Rather, the data suggest that content and ideas online spread through large numbers of people sharing with small groups. Engaged social users come to platforms like Buzzfeed and StumbleUpon ...

Jon Steinberg Aspiration in advertising is about making great creative that stands on its own, with all the best qualities of editorial content -- a voice, a point of view and a larger purpose. It's work that is worth sharing. This philosophy has defined my thinking around branding and ad...

Jon Steinberg I was reading Martin Lindstrom's new book, Brandwashed, and this quote really struck me as being relevant to digital advertising: "We're sick and tired of picture-perfect babies and flawless models. Why do we love YouTube videos so much? Because they're imperfect, amateurish, and the people in them remind...