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Jonathan Salem Baskin

Jonathan Salem Baskin is managing director of Consensiv, a reputation consultancy, and author of "The End of Anonymity" (coming in 2014).

Jonathan Salem Baskin
The Top 10 Reasons Why Marketers Should Forsake Top-10 Lists

The Top 10 Reasons Why Marketers Should Forsake Top-10 Lists

03.26.14 @ 11:00 AM EDT

Marketing's Split Personality Is Looking Like Insanity

Marketing's Split Personality Is Looking Like Insanity

02.21.14 @ 2:00 PM EST

Beware a Public Debate About Data Privacy

Beware a Public Debate About Data Privacy

01.02.14 @ 8:00 AM EST

A Survival Plan for Blackberry

A Survival Plan for Blackberry

10.23.13 @ 7:00 AM EDT

Toyota's Ad Demonstrates How Not to Sell Cars

Toyota's Ad Demonstrates How Not to Sell Cars

09.18.13 @ 10:00 AM EDT

BP as Victim: A Cynical but Smart Pitch to Its Stakeholders

BP as Victim: A Cynical but Smart Pitch to Its Stakeholders

08.28.13 @ 7:00 AM EDT

Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement

Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement

08.12.13 @ 3:30 PM EDT

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A Prize at Cannes Comes With a Price You Shouldn't Want to Pay

A Prize at Cannes Comes With a Price You Shouldn't Want to Pay

06.25.13 @ 12:00 PM EDT

Will Changes at P&G Prove That the 4 Ps Matter After All?

Will Changes at P&G Prove That the 4 Ps Matter After All?

06.01.13 @ 7:00 AM EDT

JC Penney Had the Right Big Idea, But Flubbed the Details

JC Penney Had the Right Big Idea, But Flubbed the Details

05.06.13 @ 2:00 PM EDT

Behind the Success of Tide's Pods: Innovation Coupled With Truth

Behind the Success of Tide's Pods: Innovation Coupled With Truth

04.24.13 @ 11:45 AM EDT

Hyperbole in an Ad Makes an Impression, but Does It Work?

Hyperbole in an Ad Makes an Impression, but Does It Work?

04.03.13 @ 10:00 AM EDT

Starbucks' Honesty on Blonde Roast Brews Up a Model Campaign

Starbucks' Honesty on Blonde Roast Brews Up a Model Campaign

03.20.13 @ 11:00 AM EDT

Is the Brand Evangelist Really the Marketer's Friend?

Is the Brand Evangelist Really the Marketer's Friend?

02.26.13 @ 11:00 AM EST

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