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By: | 05.03.13 @ 6:00 AM EDT
CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.
By: | 03.01.13 @ 1:39 PM EST
Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.
By: | 10.01.12 @ 5:06 PM EDT
Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.
By: | 07.08.12 @ 12:00 AM EDT
His "All" retrospective at the Guggenheim displayed 128 pieces ofquintessential Cattelania -- among them Pope John Paul II pinned by ameteor -- suspended in air from the great rotunda. Context stripped away, sheeted cadavers dangled among a suicidal squirrel, Pinocchio, a deadKennedy and dinosauar bones like a massively disquieting child'smobile....
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.