Judy Shapiro is CEO/ founder of engageSimply, a social commerce media company and Chief Brand Strategist at CloudLinux and has held senior marketing positions at Paltalk, Comodo, Computer Associates, Lucent Technologies, AT&T and Bell Labs. Her blog, Trench Wars, provides insights on how to create business value on the internet.
Judy Shapiro
Even the best technology won't create value if it can't get to market.
That simple, straightforward lesson from the last tech bust ought to be guiding the new generation of startups. But as technology companies rush to fill every niche in the marketing industry, the lack of go-to-market savvy is stunning. In fa...
Judy Shapiro
The StreetFight Summit last week (Jan 15-16) was a celebration of all things hyper-local … loyalty platforms, publishing platforms, daily deal publishing in a crazy collage of capabilities designed to empower local businesses. Amidst the optimistic top-note at the conference, there was also a realistic recognition tha...
Judy Shapiro
It's the time of year to look ahead (perhaps with a touch of trepidation) of what the next big thing in marketing might be. But 2013 will be less about revolutionary products and technologies and more about the subtle shifts that have already begun to transform marketing and will become even more important next year. ...
Judy Shapiro
Too often my meetings with online media network salespeople sound something like this:
Me: "So how did our campaign do?"
Salesperson: "Great. You performed within range -- getting 1/10 of 1% response based on number of impressions delivered."
Me: "Um, how is that a great result?" (C'mon … what am I su...
Judy Shapiro
The financial world believes that the social-media bubble has popped. That's the message of an article published late last week in Fortune, analyzing the disastrous decline of the "Valley's brightest lights" -- Groupon shares down more than 70% from its offering price, Facebook down 43% and Zynga down 69%.
Res...
Big Data is more than web tracking and social media. Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
Arrested Development's doctor-turned-actor Tobias Funke, played by actor David Cross, puts himself out there on green screen in order to land himself a job.
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