Kathryn Koegel

An oft-cited notion is that time spent on a medium should equate to ad spending on that medium. The reality is often something different. That very concept was first espoused by the Cable Advertising Bureau as a way to focus attention on cable at a time when broadcast TV, followed by print, still took in a majority of ad dollars. But indeed...

That's the question an initiative called Making Measurement Make Sense -- or 3Ms -- is wrestling with. Backed by the Interactive Advertising Bureau, 4A's, the Association of National Advertisers, the Media Ratings Council, MediaLink and Bain Consulting, 3Ms wants a whole new definition of an ad, based on whether anyon...

Kathryn Koegel Back in 2007, if you were a smartphone owner, you were really cool and one of the much coveted by advertisers "early adopters" who would influence all around you to make their own purchases. It's now half a decade later and thanks to the fact that Android seems to be introducing a new phone every week an...

Kathryn Koegel If you attend the Consumer Electronics Show or any mobile-focused conference, a notion prevails that physical retail locations are becoming "showcases for products" rather than places where people actually buy those products. The story goes that consumers everywhere are using smartphones to scan barcodes while i...

Location-Based Services Partner for Scale Foursquare partnered with AmEx; Shopkick went with the CW. Location-based companies proved great at raising capital but not so great at getting a mass of consumers to check in to locations on an ongoing basis. Two of the leading players wisely evolved their strategy. AmEx n...