Kathy Sharpe

The Most Notorious (or Seriously Ill-Advised) Celebrity Endorsers of 2007

12.17.07 @ 12:00 AM EST

HEY DUDE: HERE'S HOW NOT TO GET HIRED

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Refugees of the dot-bomb

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Standardization stunts growth

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WEB PUNCTURES THE IDEA THAT ADVERTISING WORKS: OLD TESTS, LIKE REACH, FREQUENCY, FAIL AS PREDICTORS OF AD SUCCESS

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