Keith Reinhard

Dear Rance, I enjoyed your Opinion piece on music in the Feb. 4 issue of Advertising Age. And I would agree with the headline writer that "music might be the most crucial element in your commercial mix." This is true for the reasons you state -- music gets attention and it can strike the right emotional chord. But used to its full adv...

Phyllis Robinson Copywriter, Doyle Dane Bernbach I had long admired Phyllis Robinson's work before I really got to know her, which wasn't until after she had officially retired from DDB. We became friends during the time of Omnicom's creation when she, Bob Gage and Helmut Krone helped me chart the path for what was to become DDB Worldwide. I cou...

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

I haven't been around quite as long as Advertising Age. My own "advertising age" is just over 50-50 years in a business that, for all its changes, excites me now as much as it did when I was an aspiring art director working as a "paste-up boy" in commercial art studios in the Midwest, fresh out of Berne, Ind.'s small town high school with dreams of...

Just as Bill Bernbach had set the agency's creative course, Mac Dane was the founder who, from the beginning, emphasized the human values we cherish today. Mac's list of human-rights initiatives would fill a page. The UJA-Federation even named an award in his honor-the Mac Dane Humanitarian Award-introduced in 1997 in honor of his 90th birthday. If...