Kevin Ryan

Kevin Ryan Google Creative Lab is the modern best-case scenario of a brand development think tank. The concept is simple: put a bunch of smart people together and separate them from the daily trappings of focusing on generating revenue, selling product or any sort of administrative challenges. Their uncluttered minds can...

Kevin Ryan From the people who brought you the most efficient form of last click attributed advertising the world has ever known, we now have better mobile advertising. This week Google made some big changes to AdWords that means one campaign for multiple devices: PCs, tablets and mobile phones. Like any big change, this will br...

Kevin Ryan Every time Google tries something new, site owners panic and hit the blogs, desperate for any sort of tidbit that will help them get ahead of the latest "shift" in the algorithm. While Google's mathematical page ranking system has been dancing since day one with updates on a secret ...

Kevin Ryan Searching and finding is the foundation of a well-organized Internet and that activity is in jeopardy. Privacy isn't the issue; competition is . Google's stranglehold on the universe of ...

Kevin Ryan Search ad formats are in a constant state of motion. Since sponsored ads first appeared on the scene, tweaks to how ads appear and what makes people click have kept marketers on their toes. In recent history, search ads have gone from being called "sponsored" to being called "ads." Ads now have reviews and extensions. La...