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Kip Cassino

Kip Cassino is the executive VP of Borrell Associates, a Virginia-based firm that tracks local advertising. He is the former president of the Newspaper Association of America's Research Federation and won the NAA's lifetime achievement award for his research in 2008.

Kip Cassino
Media's Millennial Myth: 'They'll Grow Into It'

Media's Millennial Myth: 'They'll Grow Into It'

02.14.14 @ 2:06 PM EST