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Kyle Peterson

'ALLY MCBEAL': GEORGE GREENBERG

06.28.99 @ 12:00 AM EDT

'MULAN': FEDERICO TIO

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MICROBATCH: SAM COHEN

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LOCAL TOUCH WINS ADVERTISERS, BUT NATIONAL $$ STILL SPARE: VIEWERS CAN'T GET ENOUGH NEWS OF NEIGHBORHOOD

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DISNEY FANS FIRST, THEN THE HIGHBROWS: HOW SCHNEIDER'S MARKETING HELPED `LION' BECOME KING OF BROADWAY

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